Surprisingly, there are still a lot of businesses and firms that aren’t using social media for their marketing. A lot of these companies are stuck in the idea that social media is just for communication among individual users. That is clearly wrong since social media is a great way to facilitate communication between business and users.
Using social media is not a guarantee for success contrary to what I’ve led you to believe. Social media marketing can help your business no doubt but only if you are doing it wisely and effectively. Even newer companies that already incorporated social media marketing on their strategy from the start can struggle in using it. Many companies that use social media marketing are still somewhat confused about its real use.
If you are a company that is currently not using social media marketing, you have a lot of catching up to do. If you are a company that is already using social media marketing, this article can help you understand the real use of social media marketing. With today’s market favoring those companies who have social media page, social media marketing is starting to feel like a requirement for any business. When all businesses are starting to employ social media marketing to their business strategy, it is evident that social media marketing shouldn’t be ignored.
I have listed the top 10 benefits of using social media marketing for your business or firm.
Social media marketing is a great tool for marketers
Social media is a great networking tool for any business. With social media, it is possible to build new connections with potential customers by using effective communication. Because there are more people using social media as their main communications account, there is more potential for marketers. When majority of the people you know are using social media, it does make for a wonderful opportunity to market your services to them.
Everyone has social media account
Social media is used by everybody with access to the internet. It is essentially one of the cheapest ways to gain exposure for your company or business. A simple viral content can give you a significant boost in terms of popularity.
Using all kinds of social media will net positive results
There are many kinds of social media. This is what it is a great platform to advertise everything from products to services. Facebook, the most popular of all social media, is the most populous community in the world so advertising on this field would give your business more exposure. When you add other social media platforms, you will have in your hands the most populous community in the world by a wide margin.
You can promote your main website on social media
Many users discovered professional services not through Google search results but through their social media page. This tells us a lot about the importance of social media marketing and how effective it is at promoting a product or service. Make no mistake though – you should definitely not ignore SEO and other marketing strategies when you use social media marketing.
Since social media page is one of the first things potential clients look for when looking to avail a service, it should contain all the necessary information about the company. The information should be complete and factual. This is a great opportunity to turn a browser into a client.
Buyers are using social media before buying an item
More and more buyers are looking up items on social media before actually buying it. They do it because they want to read reviews and opinions about this product. A lot of people just buy online because of the convenience it gives. Many businesses display their products or services on their social media page to gain exposure from their followers. They will even put links to their purchase site to allow users to buy directly to their website.
A recent study showed that majority of internet users look at the social media page of the company before deciding to avail of their products or services. This just goes to show the importance of keeping a social media page for a business.
Social media offers real-time information
In social media, you are given a lot of tools to determine your progress. Unlike other marketing techniques, social media marketing gives its users a lot of data gathering tools to help them identify which attributes have the most effect on their marketing efforts.
Even a simple scan of your social media page can show a lot about your business. Looking at the number of shares, likes, tweets along with other social media function can give you an idea of where your social media marketing is at. Tracking the number of page likes, followers, shares, and comments will give you an insight on the popularity of your business – whether or not it is increasing.
Social media posts can go viral
When a post becomes popular almost overnight, it can be considered viral. For marketers, this is their main goal – to have their posts become viral. Even one viral post can spur interest in your company and will increase its exposure. If you graph your company’s popularity, it will usually just be a steady rise across long periods of time. If you do marketing effectively, the line may be steeper. However, if you successfully get your post viral, it will show as a sudden rise in the graph. This is what you want – a quick increase in the popularity of your company. This can be achieved via social media.
Brand popularity on social media influences SEO
When your company is popular on social media, it translates well in SEO. Ever since Google put emphasis on social media rankings on their algorithm, social media gain a substantial amount of weight in terms of SEO. What this means is that companies that are popular on social media will receive better ranking on search engines. This is yet another reason why putting focus on social media marketing is worth it.
Social media is an effective marketing media for younger generations
Younger generations did not have the chance to fully experience the older marketing strategies such as newspaper, billboard ads, fliers and banner ads. Although most of these media still exists today, they are not as prominent as they were. For younger generations, these forms of marketing will not work. For them, a newer kind of marketing is needed. This is where social media marketing excels. It offers a cool and hip way to advertise your products or services without looking too old school.
Social media is a great PR tool
Social media can serve as a bridge for communication between businesses and clients. It should make communications between business and clients a lot easier. In case there are some concerns from clients, they can go to the company’s social media page and voice their concerns there. A great back and forth exchanges between the business and clients will prove to be a great asset for any company.
There is more to social media than just being a communications tool between users. Social media can be used as a bridge between a company and its users. It is a great public relations tool that allows users to voice their concerns to a company. Before social media, two-way communication between the company and its clients is almost impossible. With social media now, as a public relations tool, it is now possible.
Clearly, social media is becoming a major part of every business in the world. If you are a business owner and currently do not have a social media page for your business, do yourself a favor and create one now!