When Google+ was introduced, there were a lot of mixed reactions. For many, it was the first time a company directly challenged the then-king of social media which is Facebook.
This is a video where Oracle Thought Leader Frank Buytendijk discuss Business/IT Alignment. Watch this video to have an idea of how important Digital Marketing is to your business.
courtesy: fabnl Toutube
The most important thing that dictates the success of a business is the number of sales it has. Obviously, this is proportional to the number of clients the business has.